ABSTRACT
Tourism has been one of the biggest
service industries in the world. It is one of the biggest contributors of the
GDP of the world. The industry suffered a jolt because of the economic
recession in 2008. However, since then the economy has recovered and so has the
tourism industry. The future looks bright for the tourism industry with the
number of visitors increasing. The same is true for the Turkish tourism
industry too. The Turkish tourism industry has been growing over the years. The
Government has played a huge role in the development of the tourism industry.
The history and culture as well as the geography of the place have been an
added advantage to the Turkish tourism industry. The country lies in the
crossroads of civilizations of Asia and Europe and thus the culture is a mix of
both the traditions. People coming here can sense the features of both the
cultures. The components of the tourism industry like hotels, travel agencies
etc have increased in Turkey to assist the tourists in their travel. A new addition
has been the medical tourism in the country with world class medical facilities
available at cheaper prices than that in the other countries. However, the
country has not been able to attract tourists at t frantic pace that was
expected of it. This is because of the lack of marketing promotional strategies
by the tourism industry of the country. Though the Government and the tourism
industry of Turkey have worked a lot in the promotional arena to attract
tourists, the effort has not resulted in huge influx of tourists. The paper
deals with the case study of Onura Hotel in Kusadasi region. The hotel
has been facing certain problems with the operations. A mixture of qualitative
and quantitative technique of research has been applied in the paper to find out
better ways to improve the operations. From the research it has been found out
that the management has been inefficient in dealing with the operation of the
hotel. The main objective should be to form an identity of the hotel. The
management has not been able to construct the brand identity of the hotel and
has not marketed well the image of the hotel to the global customers. The hotel
at present is dependent on the travel agencies and tourism agencies for the
influx of tourists. This is detrimental to the performance of the hotel as the
influx of tourists is dependent on the whims of these agencies. The management
has to employ various marketing techniques to make the customers aware of the
hotel. This will make the hotel less dependent on the travel agencies. The case
study of the Onura Hotel has been taken as this gives a fair representation of
the hotels of Turkey in general and will form a good reference for the
analysis.
CHAPTER ONE
Introduction
Globalization has increased the pace
of the services tremendously in the world. The technological revolution
that began with Internet has brought the people in various parts of the world
closer to each other. Borders are fading away. Trade blocks and continental
economic unions are developing. Shortly, the world is going through a process
of interconnectedness. With the help of globalization, the trade between the
countries has increased and people can move from one country to the other more
freely. The globalization has also increased the sharing of information easier.
Thus people can go to the other countries with sufficient information. People
can choose the destinations more carefully and can go to their destined places.
The financial integration of the different parts of the world has made it
easier to transact between the countries of the world. (Advantages of
Globalization, n.d.; Advantages and Disadvantages of globalization, n.d.).
Tourism industry is positively affected from this process. Tourism
industry is a rapidly developing industry in the world.
The Global tourism industry suffered
due to the terrorist attacks in USA on 9/11. The influx of the tourists in and
out of the US decreased to a huge extent in the latter years. The trend was
visible all over the world. The European tourism industry also suffered with
decreasing trends in the inbound and the outbound tourists. There are two
important components of the tourism industry – destination and the supporting
industry. The European tourism industry benefits from having a great range of
destinations. However, the supporting industry suffered. The tourists were
susceptible to move out to destinations by the airlines. The airline companies
suffered due to the unavailability of the travellers. This trend was visible
also in the case of the business class travellers. The travellers were
unwilling to stay for a long time. (Porras, 2003). After the lull period of the
start of the new millennium, the tourism industry went upwards. The growth of
the industry was positive. The industry created 27 million jobs. However, the
recession of 2008 took a toll on the industry. The growth rate dipped to
negative in 2008 in terms of GDP. (Coward, 12th March, 2009). At the aftermath
of the recession, the global tourism industry showed signs of recovering from
the slump. In the latter part of 2009, there was an increase in the
transportation of tourists. (Chu, April, 2010). The Tourism industry is the
largest service industry of the world. It accounts for about 9.7% of the total
GDP of the world. (Cooray, n.d.).
Turkey is a unique country in the
world which is situated at the crossroads of civilization. The country is
situated between the continents of Europe and Asia and serves as a connector
between the two continents. The country is between the Black Sea and the Mediterranean
Sea. The country was formed after the abolition of the Ottoman Empire under the
leadership of Mustafa Kemal. The history and the geography of the country
attract a number of tourists from the world over. The infrastructure of the
country has been developed which has attracted a lot of foreign investments.
With the development of the infrastructure, the tourism industry also
developed. The components of the industry like the hotels, tour operators etc.
have increased in numbers to make travelling a beautiful experience. (Turkey,
n.d.). Tourism has become one of the prime earners of the GDP of the country.
The paper will look into the state of the tourism industry in general in
Turkey. After analyzing the tourism industry of the country, the paper will look
into the case of the Onura Hotel. The analysis will be directed to make the
hotel a more effective and profitable one. The hotel should be at par with the
international ones.
The paper will be divided into the
following sections: Literature review, Research Methodology, Recommendations
and Conclusions. The analysis will be done step by step. This will help to make
the project a viable one.
AIMS AND OBJECTIVES OF THE STUDY
The aim of this project is to
analyse the hotel management of Onura Hotel in Kuşadası within the context of
the Turkish tourism and hotel industry, to reveal out the major issues
including opportunities and threats facing the Onura Hotel. Thus the aims and
objectives of the study can be listed as follows:
•To analyse the tourism industry as
a whole in Turkey.
•To analyse the threats and
opportunities of the Turkish tourism industry.
•To analyse the hotel management of
the Onura Hotel in Turkey.
•To analyze the opportunities and
threats of the Onura Hotel in Turkey,
•To find out the chances of making
the hotel a truly developed one.
HOW TO GET THE FULL PROJECT WORK
PLEASE, print the following
instructions and information if you will like to order/buy our complete written
material(s).
HOW TO RECEIVE PROJECT MATERIAL(S)
After paying the appropriate amount
into our bank Account below, send the following information to
08140350866 or 08058580848
(1) Your project
topics
(2) Email
Address
(3) Payment
Name
(4) Teller Number
We will send your material(s)
immediately we receive bank alert
BANK ACCOUNTS
Account Name: AKINYEMI OLUWATOSIN
Account Number: 3022179389
Bank: FIRST BANK.
OR
Account Name: AKINYEMI OLUWATOSIN
Account Number: 2060566256
Bank: UBA.
OR
Account Name: AKINYEMI OLUWATOSIN
Account Number: 0042695344
Bank: Diamond
HOW TO IDENTIFY SCAM/FRAUD
As a result of fraud in Nigeria,
people don’t believe there are good online businesses in Nigeria.
But on this site, we have provided
“table of content and chapter one” of all our project topics and materials in
order to convince you that we have the complete materials.
Secondly, we have provided our Bank
Account on this site. Our Bank Account contains all information about the owner
of this website. For your own security, all payment should be made in the bank.
No Fraudulent company uses Bank
Account as a means of payment, because Bank Account contains the overall
information of the owner
CAUTION/WARNING
Please, DO NOT COPY any of our
materials on this website WORD-TO-WORD. These materials are to assist, direct
you during your project. Study the materials carefully and use the
information in them to develop your own new copy. Copying these materials
word-to-word is CHEATING/ ILLEGAL because it affects Educational standard, and
we will not be held responsible for it. If you must copy word-to-word please do
not order/buy.
That you ordered this material shows
you have agreed not to copy word-to-word.
FOR MORE INFORMATION, CALL:
08058580848, 08140350866
YOU CAN ALSO VISIT:
www.achieverprojectmaterial.com
www.acheiversprojectmaterials.com
www.achieversprojectmaterials.com
www.naijasplash.com
www.achieversprojectmaterials.blogspot.com
www.achieverprojectmaterial.blogspot.com
www.acheiversprojectmaterials.blogspot.com
www.archieverprojectmaterials.blogspot.com
www.acheiversprojectmaterials.blogspot.com.ng
www.archieverprojectmaterials.blogspot.com.ng
www.achieversprojectmaterials.blogspot.com.ng
www.achieverprojectmaterial.blogspot.com.ng
www.achieverprojectmaterial.wordpress.com
www.achieversprojectmaterials.wordpress.com
www.acheiversprojectmaterials.wordpress.com
www.archieverprojectmaterials.wordpress.com
No comments:
Post a Comment