TABLE OF CONTENTS
This research work was carried out on the ‘E-marketing in the hospitality industry: prospects and challenges. A case study of Osogbo, Osun State’. This study reveals the importance, prospects and challenges of the E-marketing in the hospitality industry. It also highlights that E-marketing is an important tool to improve the hospitality sales and revenue. Different problems of E-marketing are analysed and the possible solutions to these problems. Research were made with the use of questionnaire where it was analysed that E-marketing should be introduced into the hospitality industry which would help the industry in achieving outmost profit. The method used to analysed and interprete the data was simple percentage and quantitative method respectively.
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