The need for an organization to properly coordinate its
marketing communications strategies to achieve a clear, consistent and
competitive message about itself and its product has become issue of concern to
every result driven firm. The study is aimed at examining the impact of
integrated marketing communication on consumers’ patronage of Nigerian beverage
products. The objectives of this research among others are to (i) establish the
level of understanding and the use of IMC by Nigerian beverage communications
institutions. (ii) Find out whether the use of IMC can bring about profitable
long term customer relationship (iii) determine if optimal use of IMC can make
a product compete effectively thereby recording a good consumers patronage, and
(iv) ascertain whether proper implementation of IMC programmes can help reduce
a firm’ cost of marketing communications. This research adopted a survey method
with four hypotheses and structured questionnaires distributed among sampled
respondents, which include those from marketing communication organizations,
beverage producers and consumers of the products in the South Western part of
Nigeria. To ensure reliability of this instrument, a test-retest was carried
out within one and half month interval. The result yielded 0.88and Cronbach
alpha of 0.76.The face and content validity of this instrument were ensured.
The divergent validity of –0.62 and convergent validity of 0.82were revealed.
In analyzing the data, the researcher used suitable test statistics,
correlation and Kruskal Wallis one-way analysis where appropriate. Findings
show that respondents appreciate the inherent benefits that the use of IMC will
bring over its non-use (the traditional approach). Such benefits according to
findings include cost savings; effective and efficient marketing communication
messages, sustained long term client-customer relationships, better consumer
patronage, amongst others. Mere implementation of different combination of
marketing communication tools together cannot guarantee better results, it is
the strategic coordination of marketing communication tools and the media that
will facilitate efficient results and help the company influence its perceived
brand value in the eyes of its esteemed customers and other stakeholders.
HOW
TO GET THE FULL PROJECT WORK
PLEASE,
print the following instructions and information if you will like to order/buy
our complete written material(s).
HOW
TO RECEIVE PROJECT MATERIAL(S)
After
paying the appropriate amount into our bank Account below, send the following
information to
08140350866
or 08058580848
(1)
Your project topics
(2)
Email Address
(3)
Payment Name
(4)
Teller Number
We
will send your material(s) immediately we receive bank alert
BANK
ACCOUNTS
Account
Name: AKINYEMI OLUWATOSIN
Account
Number: 3022179389
Bank:
FIRST BANK.
OR
Account
Name: AKINYEMI OLUWATOSIN
Account
Number: 2060566256
Bank:
UBA.
OR
Account
Name: AKINYEMI OLUWATOSIN
Account
Number: 0042695344
Bank:
Diamond
HOW
TO IDENTIFY SCAM/FRAUD
As
a result of fraud in Nigeria, people don’t believe there are good online
businesses in Nigeria.
But
on this site, we have provided “table of content and chapter one” of all our
project topics and materials in order to convince you that we have the complete
materials.
Secondly,
we have provided our Bank Account on this site. Our Bank Account contains all
information about the owner of this website. For your own security, all payment
should be made in the bank.
No
Fraudulent company uses Bank Account as a means of payment, because Bank
Account contains the overall information of the owner
CAUTION/WARNING
Please,
DO NOT COPY any of our materials on this website WORD-TO-WORD. These materials
are to assist, direct you during your project. Study the materials
carefully and use the information in them to develop your own new copy. Copying
these materials word-to-word is CHEATING/ ILLEGAL because it affects
Educational standard, and we will not be held responsible for it. If you must
copy word-to-word please do not order/buy.
That
you ordered this material shows you have agreed not to copy word-to-word.
FOR
MORE INFORMATION, CALL:
08058580848,
08140350866
YOU
CAN ALSO VISIT:
www.achieverprojectmaterial.com
www.acheiversprojectmaterials.com
www.achieversprojectmaterials.com
www.naijasplash.com
www.achieversprojectmaterials.blogspot.com
www.achieverprojectmaterial.blogspot.com
www.acheiversprojectmaterials.blogspot.com
www.archieverprojectmaterials.blogspot.com
www.acheiversprojectmaterials.blogspot.com.ng
www.archieverprojectmaterials.blogspot.com.ng
www.achieversprojectmaterials.blogspot.com.ng
www.achieverprojectmaterial.blogspot.com.ng
www.achieverprojectmaterial.wordpress.com
www.achieversprojectmaterials.wordpress.com
www.acheiversprojectmaterials.wordpress.com
www.archieverprojectmaterials.wordpress.com
No comments:
Post a Comment