CHAPTER
ONE
INTRODUCTION
1.1 THE PROBLEM AND ITS
SETTING
Every industry operates within two
sets of constraints. Internal constraints are those problems within the
organization and over which the enterprise has reasonable amount of control.
Personnel problem, capacity utilization and the techniques or process of
production are some of such factors.
External factors could pose
formidable problems to an enterprise. The problems are made more severe by the
fact that these problems are caused by factors outside the competence of a
given enterprise to control. Examples of such factors are government
regulation, traditional or cultural values etc.
The bakery industry in Nigeria has
been a victim of externally imposed constraint. Hitherto, bakers depended on
local millers who produced their vital raw materials, flour from imported
wheat. Government banned the importation of wheat and wheat product in 1986,
thereby, sending shock waves to this very well established and expanding
industry. Wheat products has started to consume an unacceptable amount of the
nation’s foreign exchange as the table 1.1.1 below clearly demonstrates, as
well as figure 1.1.1 in page 3.
Table 1.1.1 Foreign Exchange Spent
on Wheat and Food Import 1981 – 1985
Import
1981
1982
1983
1984 1985
N,000
N,000
N,000
N,000 N,000
Total food 1,820,215
1,642,245 1,296,714 843,246 946,567
Wheat
159,422 79,629
255,717 243,067 327,870
C/o of total
9%
5%
20%
29% 35%`
Source: Federal Office of
Statistics, Lagos
Given the above circumstances, there
was a clear need for government action to check the outflow of the nation’s
declining foreign exchange earnings through what important.
Besides, it can also be argued that
there were suitable local substitutes of wheat flour for bread baking; rice,
cassava, maize and sorghum have been mentioned as such suitable
substitutes. To some people these substitutes were at least as good as wheat as
it
FIGURE
1.1.1
FOREIGN
EXCHANGE SPENT ON WHEAT AND FOOD IMPORT
1981
–
1985
Source: Federal Office of
Statistics, Lagos
was suggested that local bakers
rejecting them were doing so our of ignorance, or out of a slavish preference
for imported products or whether one accepts the above arguments or not, what
has become clear is that the effect of the ban on the importation of wheat was
swift devastating on the bakery industry.
In Enugu Urban alone, some famous
baking houses closed up. Nigerline bakery, St Georges Bakery, many bakeries and
Mother’s Pride Bakery all shut down between the middle of 1986 and the end of
1987. As at the time of starting this project, not every Bakery has
resumed operations.
A far more reaching effect on this
ban on the industry as a whole is that it has quite clearly changes the eating
habits of many Nigerians.
Ubiquitous bread on the breakfast
table has vanished and the frequent sight of peoples snacking on bread in the
afternoon has also disappeared.
The primary demand for bread
products in this country has certainly contracted since then.
1.2 STATEMENT OF THE
PROBLEM
Such is the background for this
study. Most baking houses are small scale business who face the task of
devising survival strategies to deal with major changes in government policy
that threaten their very existence.
Our focus is on suitable survival
strategies for the banking industry given their operating circumstances since
1986. We are interested in finding out how those who are still in business
dealt with the new condition in which they found themselves. In particular, we
will be looking at the organizational changes, financial management strategies,
and other operating techniques that they had to adopt in order to survive.
As for the baking houses that closed
down, we shall explore whether there were forces other that the ban on imported
wheat that engendered their demise. The study will cover a broad section of the
bakeries in Enugu urban. See Appendix A.
1.3 OBJECTIVES OF THE
STUDY
In general, the study hopes to take
a close look at the baking houses in Enuguu urban since 1986. Specifically it
is intended to find out the following:
(a) What changes
have those who continue to operate made in their structure and method of
operation in order to cope with the ban?
(b) What new financial
arrangement have they made following rising production cost resulting from the
ban?
(c) Have they
coped with the sourcing of raw materials?
(d) What new
challenges they now face three years after the ban or import flour?
For completeness, it is also
necessary to examine the cases of those baking houses that were found to have
closed down as a result of the ban. Although there may be problems obtaining
information from some of these outfits, whose operating records may no longer
be available, an effort would be made to access the general operating state of
such baking houses before the ban. This should enable one determine whether
such baking houses were already having serious operating difficulties before
the ban or whether their extinction is to be blamed on the ban.
1.4 SIGNIFICANCE OF THE
STUDY
This study should be of considerable
interest to policy makers in government, to the bakers and distributors of
bread products and consumers and to the public at large. The study hopefully, will
give government some documented information on the effect of the major policy
changes introduced in 1986. The information should enable government to
establish what new measures need to be taken as well as provide some basis of
determining in advance, the likely consequences of similar measures in future.
Bakers should use the study to
understand fully the impact of the changes on their industry. The study will
highlight how they have fared; the successful ones will see what it was that
enabled them weather the consequences of the ban on wheat importation. Those
who failed to do and indeed why they have ceased to be in business. In the end,
the industry will be better placed to cope better with similar situations in
the future.
The researcher’s understanding on
the challenges and the survival strategies of small scale industries will be
greatly impacted.
The bread consumers, through this
work, shall gain first hand information of the difficulties the bakers go
through to provide them with the bread they love to eat. They will better
appreciate the need to pay a little more for this product.
The general reader will equally find
the work a useful contribution to knowledge.
1.5 HYPOTHESIS
In this study, the following
hypothesis have been formulated:
1. The ban
on wheat importation did not cause any significant changes in the methods of
operation of bakeries.
2. New
challenges faced by bakers are not as a result of ban on importation of wheat
and its products.
3. The
sources of raw materials for bakeries remained unchanged after the ban on wheat
importation.
4. New
financial arrangement are made by bakers are not as a result of the increase in
costs of wheat flour.
5. The ban
on wheat importation did not cause the demise of a significant number of
bakeries.
1.6 SCOPE OF THE STUDY
The emphasis of this study is on
small scale bakeries in Enugu Urban. The study intends specifically to
investigate the impact of ban on wheat importation on bakeries and the
strategies adopted by them to survive.
1.7 LIMITATION OF THE
STUDY
This study was constrained by many
factors among which were time, funds, and the unco-operative attitude of some
respondents.
The researcher found the study very
time demanding in data collection and production. Often the researcher is
rebuked for being absent from work in process of carrying out the study. Owing
to the pressure of work, more intensive and extensive investigation could not
be carried out.
Some respondents were unwilling to
complete the questionnaire, some others completed their own reluctantly.
The study turned out to be very
expensive on purchase of materials, field work and production.
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